Who are we?

Our mission is simple: to make life better for pets and their beloved humans. Our goal is to make pet parenting easier, more enjoyable, and full of perks – because when pets are happy, their humans are too! As animal lovers by nature we know that being a pet parent is more than just buying supplies – it’s about creating moments of joy, comfort and companionship. That’s why we go beyond product recommendations, offering helpful tips, insightful guides, and expert advice to support you in every step of your pet’s journey.

Lots of love and hundreds of hours went into creating this site so we really appreciate you spending time on it. Knowing we could provide actual help is our greatest motivation in this project after all.

(We strictly deny any accusations of a cat bias *cough*)